Frontcourt is a content strategy and writing firm, producing work in-house for their own blog (focusing on marketing, startups and creativity) as well as writing content for client websites. Frontcourt combines creativity and data to create engaging, unique stories. They act as their clients' frontcourt to drive awareness and connection to their customers. The identity needed to project confident creativity. The two halves of the O seem to be in conversation, representing the connection of Frontcourt’s clients to their audiences and art to science. The split O resembles the center circle of basketball court as well as posts on a digital timeline.